A customer satisfaction survey is a measure to know the level of satisfaction in customers regarding your product or service. These surveys identify happy customers who can later become brand advocates but they also identify customers who are likely to spread negative reviews. They can be useful in recognising the loopholes if any in your product and offer an opportunity to improve.
This customer satisfaction survey is used to measure the ease of service and product experience for a company. It helps you test the effectiveness of your customer service and guide you to take appropriate decisions to take your business towards the growth trajectory.
This customer centric metric, is easy to understand and provides a clear picture of customer loyalty, on a scale of 0-10. It is considered one of an integral business KPI in many organisations as it helps track change over time.